• The learners benefit from a more engaging learning experience, where interaction with life-like scenarios makes the text meaningful. The scenarios also allow replay to explore alternatives. They learn more from their instructor, who can serve as a guide rather than a reiteration of the text. Their assessment is richer as well, which learners generally prefer.
• Instructors can devote their time to adding the special knowledge they possess in the form of case studies and examples, which can be tied to learner experiences in the scenarios. They can focus on the interesting aspects of teaching. Additionally, the electronic scenario system can be used to support summative assessment, one of the most onerous instructor tasks.
• Finally, the publisher benefits because its product allows for a richer learning environment. The publisher now provides a knowledge repository role that learners and instructors will perceive as more directly valuable to their learning experience.

We believe that as learning research percolates into practice, and technology provides new capabilities, formal education can and must adapt to accommodate best practices. Textbook publishers can pro-actively move to guide this development, acting in the role of education enhancers, or react and risk being too little or too late. We believe that the business drivers of the economy, going forward, favor those who improve the customer experience, and assist the customer in moving in necessary directions. We suggest that you should move in this direction, and ask that you join us in making this vision come to life.